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Grab our About page template and use the lessons in this blog post to fill it out. This principle applies to introducing yourself on your website, too. Your About Us or About Me page is there to make that introduction, and it requires thoughtful design and writing. Usually, About Us Page is all about letting people know what does the company do, how they work, who will getting in touch with you. Throughout the page, the language and design details carry positivity and an upbeat vibe.
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Woof & Wiggle does a brilliant job highlighting real customer reviews with five-star icons and further validation from features in well-known media outlets. On a product page, customer testimonials and social proof can take several forms. Video testimonials are especially effective because they eliminate doubt that the review might be created by a bot or an AI tool. One of the most frustrating parts about online shopping happens when you have to hunt for the price – and that’s the easiest detail to add to a product page. But with all the other content your site visitors will see, you need to create the page such that the price is impossible to miss. For clothing, it’s best to show people wearing them, with images of different sizes if possible and relevant.
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What Constitutes Good and Bad Web Design? - The New York Times
What Constitutes Good and Bad Web Design?.
Posted: Sun, 06 Jan 2013 08:00:00 GMT [source]
An About Us page should help visitors understand what makes your business unique. If you add as much information as possible, you run the risk of diluting that core message and missing out on the opportunity to engage and build trust with your audience. In addition to your brand story, it’s also a smart idea to write down the ‘dry details’, meaning company size, number of employees, date of establishment, location, etc. You might also include information about your employees to build out staff profiles. This precision and detail will help you later on when it comes to structuring your page. With Webflow, you can create a captivating website design aligned with a brand’s mission, story, and values.
How to get your product pages seen
This is evidenced by its placement of sister pages just before the footer, which includes the blog, studio, product, and corporation pages. The layout is seamless and presents a myriad of institutional elements, such as its mission and global presence, in a manner that encourages further navigation. That message is delivered clearly with its branding and copy, from the product names to the mascots and videos that explore its legacy and CSR efforts. By focusing on its mission, Oracle encourages users to navigate as they see fit through its analyst reports, CSR, leaders, and investor relations. Anyone who wishes to showcase their data front and center should emulate this approach.
Avoid Jargon and Business Speak
Most About Us pages include photos of staff — whether that be the C-suite, the founders, or all members of your team. If possible, opt for professional headshots on a neutral background. Create credibility in your About page by adding customer logos, employee testimonials, media coverage, and more.
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If you wish to position an executive of your organization as a thought leader, adopting this approach could be beneficial by showcasing their voice on a key page. This is an About Us page example for any agency seeking to stand out with an unmatched personality. As a Fortune 500 leader, this is an excellent example of an About Us page that highlights the community and mission of a global brand to drive a positive impression of its solutions. Overall, this is a definitive example of an About Us page for any institution that wishes to convey its legacy and core goals in a trustworthy manner. The narrative is compelling, illustrating how multiple generations have benefitted from the trust’s positive impact.
How to Write an About Us Page?
Other than this vital information, spaces for visitors to submit a message are necessary as part of the site's feedback mechanism. Melissa Paglucia is a full-time artist who works on stories and illustrations while traveling to different comic conventions. This excellent Contact Us Page example is unique, displaying fun graphics as a consistent background image.
Everything from its funding success to headquarters location is neatly packed into its section. With interactive chapter markers, you can drive engagement on the page and let the reader jump around to the sections and topics they wish to read. This interactive element can increase the time the consumer spends on the page and their information. The page is broken into three sections, making it easy to digest in chunks. This format is a perfect way to set up your page because it guides the reader slowly down in a way that isn’t overwhelming.
Buffer’s About page shares a complete timeline of events in the company’s history — from 2010, when it was first created as a group project, to its present-day milestones. Even if you’re running a startup with a brief history, you’ll want to share why you started this company in the first place and how you’re planning to reach your goals. As can be seen from these 25 About Us page examples, all excel in showcasing their mission, what is unique about their brand or products, and inviting the user to take action. If you are looking to strengthen your brand through transparency, your About Us page is a good place to do it.
We love retro design for its warm colors and fun illustrations, not to mention its compatibility with traditional layout techniques. If you are unsure on how to design an effective “about us” page, take a look at these 18 examples and find out what makes them tick. By the time a user makes their way to the end of your About Us page, they should have a better idea of whether they want to become a customer or not.
There, you can add all of your item information and publish it to your website. Include your website in any print marketing — and not in tiny print in the bottom corner. Make a specific offer so you can track the effectiveness of the campaign. Hire one of our certified WooExpert agencies to help build, manage, and customize your website. Choose an agency from our WooExpert Marketplace, or reach out to our team for a recommendation based on your requirements. Like headlines and subheadings, the URLs for your product pages are another very important place to include keywords.
A catchy headline doesn’t greet you as you click onto the page. Instead, you see a photo of Buffer‘s team members who contribute to creating its product. Below, you’ll find 30 of the best About Us pages categorized by industry.
The page's primary content is a simple form, displayed over an extensive Porcelain-colored background. A submit CTA button adds color to the page's design, serving as the background color for the page's only CTA button. Bodyrock Bootcamp specializes in entertaining and practical back-to-back basic core fitness training.
The header image features a stop-motion animation of a monkey’s paw that encapsulates that spooky mood. Plus, the team photo with links that jump to each member’s bio is an innovative touch. The Innocence Project’s About page offers a great example of this rule in action. It begins with a clear introduction explaining the organization’s mission and history. Then, it features action-oriented headers that urge the reader to learn more and support The Innocence Project.
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